Mass travel could only develop with improvements in technology allowed the transport of large numbers of people in a short space of time to places of leisure interest, and greater numbers of people began to enjoy the benefits of leisure time.There has been an upmarket trend in the tourism over the last few decades, especially in Europe where international travel for short breaks is common.

    Tourists have higher levels of disposable income and greater leisure time and they are also better-educated and have more sophisticated tastes. There is now a demand for a better quality products, which has resulted in a fragmenting of the mass market for beach vacations.stination hotels.

      The developments in technology and transport infrastructure, such as Jumbo jets and low-cost airlines, and more accessible airports have made many types of tourism more affordable. There have also been changes in lifestyle, such as retiree-age people who sustain year round tourism. This is facilitated by internet sales of tourism products. Some sites have now started to offer dynamic packaging, in which an inclusive price is quoted for a tailor-made package requested by the customer upon impulse.